The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Direction / Single
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives Category: Websites
The Toxicity Rating
Agency: Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client: Melanin Gamers Category: Websites
Digging Mozart
Agency: Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client: Internationale Stiftung Mozarteum Category: Websites
What No One Tells You When You're Expecting
Agency: Courage Inc. / Toronto
Client: North York General Hospital Foundation Category: Promotional Items
THE LAST TRIP LA UNION NEWSPAPER
Agency: Grey México / Mexico City
Client: ARTICULO 19 Category: Use of Drama
FER
Agency: ( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client: Save the children Category: Use of Drama
The Revived
Agency: BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client: Brand Ukraine Category: Use of Technology / AI
Tutu Academy
Agency: Design Army / Washington DC
Client: Hong Kong Ballet Category: Moving Image / Single
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Craft / Art Direction
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: TV, VOD, & Online / 30 Seconds and Under - Series
Pardon People, Not Poultry
Agency: Sid Lee + Last Prisoner Project / Denver
Client: Last Prisoner Project Category: Interactive & Mobile for Good
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Experiential & Installations / Experiential & Immersive
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Experiential & Installations / Experiential & Immersive
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women Category: Direct Marketing for Good
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Direct Marketing for Good
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: Cinema Advertising
FER
Agency: ( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client: Save the children Category: Cinema Advertising
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Best of Non-Profit
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Fusion Pencil
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York + Black Women for Wellness / Los Angeles
Client: Black Women for Wellness LA Category: Fusion Pencil
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Sustainable Development Goals
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Green Pencil
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Public Relations for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Events / In-Person
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Print & Promotional for Good
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE Category: Creative Effectiveness / Non-Profit / Charity
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Products for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Radio & Audio
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Design for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Experiential & Immersive for Good
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología) Category: Multicultural Impact
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany Category: Data Visualization / Static or Dynamic
The Stories That Killed Us
Agency: Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client: Propuesta Cívica A.C. Category: Direction / Series
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Public Relations
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Interactive & Mobile for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Books / Booklets / Brochures
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Creative Use of Data
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé Category: Gaming for Good
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Series
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Innovation / Execution in Pharma
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Public Relations for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Public Relations for Good
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Direction / Single
Annual ID:
OS25_MI059M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe U.S.
Client:
Change The Ref & March For Our Lives
Title:
The Shotline
Category:
Websites
Annual ID:
OS25_IN032M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client:
Melanin Gamers
Title:
The Toxicity Rating
Category:
Websites
Annual ID:
OS25_IN034M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client:
Internationale Stiftung Mozarteum
Title:
Digging Mozart
Category:
Websites
Annual ID:
OS25_IN037M
Award:
2025 Health & Wellness Merit Award
Agency:
Courage Inc. / Toronto
Client:
North York General Hospital Foundation
Title:
What No One Tells You When You're Expecting
Category:
Promotional Items
Annual ID:
OS25_HW044M
Award:
2025 Film & Video Merit Award
Agency:
Grey México / Mexico City
Client:
ARTICULO 19
Title:
THE LAST TRIP LA UNION NEWSPAPER
Category:
Use of Drama
Annual ID:
OS25_FI121M
Award:
2025 Film & Video Merit Award
Agency:
( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client:
Save the children
Title:
FER
Category:
Use of Drama
Annual ID:
OS25_FI122M
Award:
2025 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Use of Drama
Annual ID:
OS25_FI124M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client:
Brand Ukraine
Title:
The Revived
Category:
Use of Technology / AI
Annual ID:
OS25_MI123M
Award:
2025 Design Merit Award
Agency:
Design Army / Washington DC
Client:
Hong Kong Ballet
Title:
Tutu Academy
Category:
Moving Image / Single
Annual ID:
OS25_DE114M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Craft / Art Direction
Annual ID:
OS25_OH098M
Award:
2025 Film & Video Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI054M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Last Prisoner Project / Denver
Client:
Last Prisoner Project
Title:
Pardon People, Not Poultry
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN057M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London
Client:
WWF
Title:
In Hot Water
Category:
Production Design
Annual ID:
OS25_MI108M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Community Building
Annual ID:
OS25_PR042M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH072M
Award:
2025 Out of Home Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH075M
Award:
2025 Direct Marketing Merit Award
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Direct Marketing for Good
Annual ID:
OS25_DM091M
Award:
2025 Direct Marketing Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Direct Marketing for Good
Annual ID:
OS25_DM093M
Award:
2025 Film & Video Merit Award
Agency:
INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client:
Reporters Without Borders
Title:
The First Speech
Category:
Cinema Advertising
Annual ID:
OS25_FI091M
Award:
2025 Film & Video Merit Award
Agency:
( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client:
Save the children
Title:
FER
Category:
Cinema Advertising
Annual ID:
OS25_FI092M
Award:
2024 Best of Non-Profit Best of Non-Profit Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Best of Non-Profit
Annual ID:
OS24_BONP000G
Award:
2024 Fusion Pencil Fusion Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Fusion Pencil
Annual ID:
OS24_FP001F
Award:
2024 Fusion Pencil Fusion Pencil
Agency:
Area 23, an IPG Health Company / New York + Black Women for Wellness / Los Angeles
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Fusion Pencil
Annual ID:
OS24_FP002F
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Sustainable Development Goals
Annual ID:
OS24_SD002D
Award:
2024 Green Pencil Green Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Green Pencil
Annual ID:
OS24_GP002E
Award:
2024 Gaming Gold Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming for Good
Annual ID:
OS24_GA003G
Award:
2024 Public Relations Gold Pencil
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Annual ID:
OS24_PR007G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Events / In-Person
Annual ID:
OS24_EX002G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Print & Promotional for Good
Annual ID:
OS24_PT008G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
Ogilvy Honduras
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE002G
Award:
2024 IP & Product Design Gold Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Products for Good
Annual ID:
OS24_IP003G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_EX009G
Award:
2024 Out of Home Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Craft / Writing
Annual ID:
OS24_OH012G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Radio & Audio
Annual ID:
OS24_PH003G
Award:
2024 Design Gold Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Design for Good
Annual ID:
OS24_DE011G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX005G
Award:
2024 Cultural Driver Gold Pencil
Agency:
VML / New York + VML / Madrid + VML / São Paulo
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Annual ID:
OS24_CD004G
Award:
2024 Design Gold Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS24_DE005G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Direction / Series
Annual ID:
OS24_MI004G
Award:
2024 Public Relations Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR010G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN006G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Animation / Single
Annual ID:
OS24_MI007G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT004G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Creative Use of Data
Annual ID:
OS24_PH002G
Award:
2024 Gaming Silver Pencil
Agency:
Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Gaming for Good
Annual ID:
OS24_GA007S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Annual ID:
OS24_PT011S
Award:
2024 Pharma Silver Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH012S
Award:
2024 Public Relations Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Public Relations for Good
Annual ID:
OS24_PR017S
Award:
2024 Public Relations Silver Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Annual ID:
OS24_PR019S